critique

Breaking away from monotony, this image has nothing to do with movies or music. Instead, a safety for helmets was chosen/randomly stumbled upon and deemed worthy to be written about in my weekly critique. The ad is primarily separated into three parts- x-ray, text, then black space/small text. The x-ray of a skull smashing against pavement is particularity effective and jarring. The whites and blues that make up the x-ray contrast very well with the black background and make it all the more easy to see and eye-catching. The cropping chosen for the skeleton is a little odd, leading leading the eye off the page and the viewer wanting to see more of something that isn’t there.

The text below the image is simple and easy to read, as it should be for such an add, but it looks a little too boring. The plain white sort of matches the x-ray, but not enough. It might work better if it was done in the same shades of white and blue, like the words screened through an x-ray. The face that the text is centered is also quite annoying. It would work better if the text were justified and resized into a solid block. A right or left justification would also make it a little more…design chic.

The format of the ad is a little weird. The main image and text are competing for the viewer’s attention. I think it would work better in a movie poster format- e.g. making the main image larger, taking up most of the ad. Then a smaller block of text could be placed right under it with either a left or right justification Lastly, the smaller text could be kept as is, complementing the format and providing information in a much more engaging manner.